TURKISH COSMETICS INDUSTRY E-EXPORT DELEGATION

Anatolian Heritage in Seoul

Discover How the World’s Most Influential Beauty Ecosystem Creates Innovation

An exclusive executive program designed to explore how Korea built the world’s leading beauty ecosystem, from innovation and product development to retail, consumer culture and live commerce.

Participants

Registration

DATES

28-29 SEPTEMBER 2026

LOCATION

NOVOTEL SUITES SEOUL YONGSAN, DRAGON CITY

FORMAT

KNOWLEDGE SESSION & B2B MATCHINGS

SHARE KNOWLEDGE · BUILD CONNECTIONS · EXPLORE OPPORTUNITIES

ABOUT THE MISSION

A Curated Knowledge Exchange

Organized in collaboration with KÜAD-Türkiye’s leading beauty and personal care industry association, Anatolian Heritage in Seoul brings Turkish beauty industry leaders to Seoul to study, first-hand, how Korea built one of the world’s most advanced beauty innovation ecosystems. This is a vision journey rather than a trade mission: the goal is to observe, learn and build relationships, with collaboration free to flow in either direction, from ingredient storytelling to manufacturing know-how.

01

Studying an Advanced Ecosystem

Executive sessions and company visits give direct access to how Korea connects product development, design, retail and commerce into a single innovation system, insight that’s difficult to gain from the outside.

02

A Two-Way Ingredient & Formulation Dialogue

Turkish botanical heritage, rose, olive, hammam and wellness traditions, meets Korean formulation and innovation expertise. The exchange runs both ways: as much inspiration for Turkish brands drawing on Korean R&D as for Korean partners exploring Anatolian ingredient stories.

03

Relationships Built for Either Direction

Participants meet founders, formulators and commerce leaders shaping Korea’s beauty industry, building relationships that can lead to collaboration either way, whether that’s Turkish brands tapping Korean manufacturing expertise or Korean partners engaging with Türkiye’s ingredient and production base.

WHY KOREA?

More than the home of K-Beauty.

South Korea is world’s most advanced beauty innovation ecosystems, where product development, design, retail, consumer insights and commerce operate as a connected value chain.

This event offers an exclusive opportunity to experience this ecosystem first-hand through executive sessions, company visits and strategic conversations with the organizations shaping the future of beauty.

Event Details

KNOWLEDGE SESSION / 28 SEPTEMBER 2026

Understanding the K-Beauty Ecosystem

From ecosystem to consumer, discover how Korea transforms beauty ideas into globally successful brands through a connected innovation system. Follow the complete K-Beauty value chain, from ecosystem development and product innovation to design, marketing and commerce, through executive insights, industry leaders and first-hand experiences.

B2B MATCHINGS / 29 SEPTEMBER 2026

Building Meaningful Industry Connections

The B2B Matching is designed to facilitate strategic dialogue between Turkish and Korean beauty industry professionals. Rather than focusing on immediate commercial outcomes, the meetings aim to encourage long-term partnerships, knowledge exchange and new forms of collaboration across the beauty value chain.

Participants

Event Location

THE FLOW

The K-Beauty Value Chain

Innovation → ODM → Brand → Packaging → Retail → Consumer → Live Commerce

01

ECOSYSTEM

How Korea built the world’s leading beauty industry.

02

PRODUCT

Innovation, ODM & product development.

03

DESIGN

Creating desire through packaging & brand identity.

04

MARKETING

How Korean consumers discover new beauty brands.

05

COMMERCE

Live commerce & the future of beauty sales.

THE EXCHANGE

Two Beauty Cultures. One Shared Learning Journey.

TURKIYE BRINGS